Area Manager & Store Manager
Trusted Since: 2004

Craig has been bowling for nearly 20 years and after many years of traveling and competing as an accomplished amateur player he has settled down into more of an ambassador role with directing and managing many local tournaments and leagues to help the sport of bowling grow. While he still competes on a monthly basis and travels from time to time, his former passion to compete has become instead, a passion to get others to want to compete. His bowling accolades include:

Bowling Accomplishments
– 12x 300 Games (First 8 were in 8 different bowling centers).
– 8 x 800 Series (First 6 were in 6 different bowling centers).
– 1x Arizona Classic Bowling Association Title (ACBA)
– 1x Mesa Masters Title
– 1x GPL 10 Game Title For US Open Entry
– 10x Strike Force Tour Titles (Prior to 2012)
– 8x PBA Regional Match Play Appearances
– Over 20 PBA Regional Cashes
– Variety of Mesa, Phoenix, and Arizona city and state titles in singles, team and doubles.

Pro Shop & Coaching Accomplishments

– IBPSIA Member 2014 to present

– IBPSIA HOTS Pro Shop Certification (2017)
– IBPSIA Master Techinician Certification (2019)

– Made The Cover of Pro Shop Operator magazine in 2018 and 2020

– USBC Bronze Certified Coach (2017)

– USBC Silver Certified Coach (2018) 


Craig now works full time at Virtue Bowling Supply while managing the Strike Force Tour Arizona Handicap Tour monthly tournaments. When he isn’t doing bowling stuff, he enjoys playing basketball, disc golf, learning new things and spending time with his friends and family. If you would like to contact Craig directly email him at


  1. Favorite thing to do outside of bowling and why?
    This is hard to narrow down to one thing. If you don’t count spending time with my friends and family, I would have to say web design and development. I enjoy learning new things, and web design gives a huge pool of information to learn and apply to our Virtue Bowling Supply website.

  2. Favorite movie of all time and why?
    Although, I get asked all of the time about King Pin and the Big Lebowski by “non-bowlers”, I’d have to go with The Departed. It’s practically impossible to pick a favorite movie as it depends on my mood and the genre, but The Departed does a lot of things that I enjoy in a movie.

  3. Favorite bowling ball of all time and why?
    This one is easy. The original V2 sanded is my favorite ball of all time. Although, I had my first 800 with the V2 pearl, the V2 sanded was the most versatile bowling balls that I have ever thrown. Most importantly it was a ball that lasted forever. It felt like it was the end of the era of bowling balls that reacted well, hit hard and didn’t lose a lot of performance over time. Today’s era of equipment reacts incredible, out performs that ball by a lot, but doesn’t last as long.

  4. Sports fan? favorite teams? and why?
    I love watching and playing sports. I played a little football and a whole lot of basketball. I might make some enemies for saying this, but I can’t watch baseball at all. Growing up on basketball got me used to a fast paced, spontaneous game that never slows down. I lose my man card a little bit though as I don’t have a favorite sports team. I really don’t like how often players move and teams change from year to year. For me, this makes it difficult for a team to represent the same idea or brand from season to season. I tend to find players that I like and root for those players no matter what team they are on.

  5. Your favorite thing about your job at Virtue and why?
    This is the easiest question! The customers! Bowling has the most invisible elements of any other sport or game. Our sand traps, water hazards and rough patches are completely invisible. The difference between our clubs (referring to golf) is invisible. Helping customers understand all of those invisible elements and help them improve their game is why it is so easy for me to get up and go to work every day. I was once told that happiness doesn’t come from success, success comes from happiness, so I try to do what I love.

  6. If you had to describe your personality in one word, what would it be?
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